That used to be true, but now they've raised ~7B$, so we'll see how / if that changes.
Chinese companies understand this and they're treating models as shared infrastructure akin to Linux. The money is going to be in customization niches. Companies will charge to tune models for specific use cases and charge support for that. There's also going to be money at the bottom for hardware vendors making chips and memory. But the middle tier of generic LLMs is seeing involution where there's relentless competition driving profits towards the bottom.