Sure you can. This is kind of like not voting and lots of people live their life like that. However, if people use their ability to shape and influence the world by voting with your ballot as well as their wallet I think that is equally valid.

Given that VPN services are essentially an unalloyed commodity, the only differentiator they can provide is their politics. Mullvad has made this a loud and clear part of their branding (again, because they’re selling a commodity), so to me this seems like a pretty natural counterpart to their business strategy.

In other words: if you use politics to differentiate yourself in a market that lacks natural differentiation, you probably shouldn’t be surprised when your consumers have opinions about your politics. Especially when those politics are, at least on their face, noxious.

No I cannot. When my money is being used to sow hatred and division in the world, I will take my money elsewhere. Unfortunately, the list of unusable services is growing by the day. But to me standing up for what I believe in is more important than the convenience of using a good service.

There are other VPN providers, I can still use the tech, but I will for sure not give my money to a company whose owners support racist policies

That's no excuse to obtusely force your principles into contexts of which you have little or no knowledge.

American politics often have a blast radius of the entire world, Swedish politics less so