As a Microsoft sysadmin with a stable of homelab machines of all types and brands (and favorites that are definitely not Microsoft), enterprise mostly buys Microsoft because of the built in endpoint and end user management stacks.
macOS makes it kind of difficult to do these things, so when companies do deploy the same control they use on Windows, the problem actually becomes worse, because every management tool now needs to rely on hacks rather than officially supported APIs.
Lazy IT departments are a blessing!
And that's why the MacBook Neo exists now. Apple is coming for the lower-end market.
At that point the only thing keeping people on Windows is software lock-in. Which Valve is in the process of working towards dismantling for gaming at least.
Google has gone after the low-end market through ChromeOS and has actually been very succesful at it. Sure, the $200 pieces of crap can't really do anything more than play a video and maybe type into a document at the same time, but that's better than what the Windows alternative offered for many years.
The other important factor is that the share of PCs in general is a fraction of Android and iOS devices.
Ever since the MacBook Neo, that's no longer the case. And frankly... Apple has now demonstrated that an old iPhone SoC is enough to drive macOS. I think that it should be feasible for them to run macOS on iDevices as a hypervisor-style guest, yielding you the full macOS experience when plugged into an USB-C dock.
Fair point. But they are also showing people that you can have decent Apple performance at a price point previously reserved for budget Windows laptops.
> It is easier to administer too.
Meh, that's... not as clear as it used to be. Yes, in a full on corporate world based on on-prem AD, GPO and the rest of the MS architecture that might be the case, but even there, IT already has to support Macs because marketing/PR and IT usually demand macOS. And with Windows, it has always been a huge effort to keep up with MS and patchdays randomly breaking stuff. Apple is far more stable.
Budget Windows hardware is trash and the OS is so full of bloat that within a couple of years a budget Windows laptop will be barely functional. For a long time now arguably the only reason to go Windows is if you're a gamer or a business user with very specific software requirements.
But for a lot of people a Mac is still out of reach because they don’t actually have that much disposable cash on hand at any given moment. Which might not be how the situation has to be, strictly speaking, but I’m not here to bother them about their spending patterns.
Also for most people who don’t have the computing needs of your average Hacker News follower, Chromebooks might be the real elephant in the room. The Chromebook users in my life seem to have easily the fewest computer worries.