In reality, Google simply stopped collecting this data in their cloud, leaving it only on the phone.
Highly recommend (as always) listening to the oral arguments in your favorite podcast player. The specific question of how Google’s T&C’s mattered here came up more than once.
- identifying all cell phone #s which would regularly appear w/in a certain radius of any State Police Barracks
- disambiguating that from people who lived/worked nearby and/or who met certain criteria
- determining the income and certain other criteria of the remaining numbers
- identifying the home address of the remaining cell #s which met the final criteria and mailing a franchise offer to those cell #s with the assumption that it would be targeting State Police Troopers
The only solution in that case is to make it illegal to sell the data. And that's never gonna happen in the US.