To answer your question, we started building this organization in the summer of 2008 for idealistic reasons, and we are still idealists who think privacy is fundamental to a civilized society.

The best strategy for achieving societal impact through entrepreneurship is consistent, long-term, and value-based ownership. For us, this disqualifies taking outside investment, either through venture capital or going public. Mullvad has instead been growing organically without outside investments.

Our principles have withstood the test of time. Our conviction has remained unchanged through multiple serious offers of acquisition and outside investment. Words are cheap of course, but consistent action over the course of almost two decades is not.

Mullvad is about privacy. Neither Daniel nor I have used Mullvad's brand to promote our personal opinions.