---
To stick with your comparison: when letsencrypt and ISRG launched they had actual answers for how to deal with the hard challenges in their space:
A) how to get included in a trust roots (crossigning with IdenTrust at first and the knowledge and expertise of how to get included in the longer term)
B) Automated domain validation in a standardized way (ACME)
C) Long term commitments of sponsorships to ensure people could trust it would stick around
---
I wish you the best of luck, but I think this might have needed to bake a bit longer before publicizing.