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The screen cut ins, typographic headlights, and crystal scroller wheels scream "teenager escaped room due to Bitcoin". BMW has many timeless designs to pull from in the last 30-40 years, but chose to pass the mature confident adult torch to the likes of Volvo and Rivian...
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For me the last generation, F-series, was pretty much e46 3.0. You can only iterate so many times.

Neue Klasse is a bit odd but I thought the same thing about the F and G model runs. I’ll need to see it in person.

BMW is dethroning Mercedes and continually beating Audi sales in the US. I’m surprised so many people would buy a car if they thought it was ugly. Benz reliability has tanked and Audi is lackluster as usual.

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I finally gave up on bmw last year (after 15 years and 4 models) due to their reliability and cost of repair. I don’t think I’d touch them after spending thousands chasing down coolant repairs due to poor design (plastic parts, high labor cost location to inspect and replace).
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Yes my wife’s x7 has been through 2 water pumps and now the control and thrust arms were leaking hydraulic fluid. Only 60k miles.
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It's also just a ginormous hunk of metal. Which also makes the long range kinda moot, strapping a bigger battery will of course result in a bigger range. I'm guessing the car doesn't make any improvements on the efficiency?
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My impression of new car design aesthetics is they're mostly ugly to me because they're optimizing for selling to a different market than mine (USA).

New automobiles starting looking Alien after China started buying more of them than the US, and it's continued ever since.

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TBH even ICE BMWs from recent years all look like fugly tanks
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