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Why should that be illegal? It’s multiplying the productivity of our economy, instead of someone having to waste time and money making the apartment actually look like that, you can just generate an image of it, that’s massive productivity boost with no harm done to the final product, unless the tenant cares about the slippage between a generated image of an apartment that looks nice and an apartment that’s actually nice.

And plus thats time the real estate agent could have spent prompting claude to cure cancer so its a double win

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What, after all, is a bit of light fraud, if it saves an estate agent some time?
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I'm not sure if you're being serious but it should be illegal because they're producing images that are often not physically possible. At least if an agent stages an apartment with real furniture they are doing something a tenant really could do. But these AI images tend to change the physical dimensions of a room, use images of furniture that don't make sense dimensionally, shift the "natural" light of the room in a way that the sun will never provide and sometimes even change the view through the windows of the room.
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I think their last sentence is a pretty clear indicator that they were not being serious.
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As with bitcoin fans before them, Poe's Law is in full effect with the AI boosters.
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Wouldn't that fall under existing false advertising laws, if you're putting fake/altered images in the listing?
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It should, I would assume. But for some reason, it seems nobody is enforcing consumer protections like they used to.

Pretty soon they'll take the stickers off mowers warning people to not put their hand under it while it's running.

The world isn't in a good place...

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