For the people currently active in politics who espouse heinous policies sometimes (and sometimes not) reminiscent of fascism, then advocate against those policies directly. Using such a vague umbrella term, and one interpreted by many as a distinct cultural shibboleth, isn’t likely to win over the people you need in order to prevail.
Professor Jason Stanley who has written two books about the topic calls the current US administration fascist. Similar with professor Timothy Snyder and I think several other respected historians.
Another is we discuss actual policy positions rather than using presumed pejoratives to brand everyone who doesn't agree with us as "literally Hitler!".