iPhones are largely locked to their App Store so no risk there. Macs (currently) aren’t locked to the App Store - and I’d guess that Mac App Store usage is middling as a result.
Which is to say, I doubt that a marginal Mac App Store revenue hit from a small proportion of users switching to Linux over MacOS is the driver for not supporting Linux development. I’d guess it’s more about an inflexible company culture and maybe not wanting to extend their area of responsibility and risk.
I don't think the Mac App Store is going to get to iPhone levels of lock-down soon, but Apple thinks in ecosystems, not just in laptops. If you have an iMac, you probably have an iPhone, and you're probably going to buy an iPad should you ever want a tablet.
If they wanted, they could open source all of the drivers necessary to boot an OS as part of their Darwin core, but they choose not to. That actually breaks with their older, more open development style. I guess they just don't see the benefit of being open any longer.
That said, their AirPods division could be a Fortune 500 on its own.
You do realize that Apple is a public company and one can just go look at their financials like their latest 10-Q [0] right? For the most recent 6 month half (ending March 28 2026) I'm seeing $194 billion for product sales and $61 billion for service sales. The gross margins are certainly higher on services, at 77%, but 40% product margins are nothing to sneeze at either, and the disparity in absolute sales means the absolute dollar gross margins are $77 billion for products vs $46 billion for services.
So I don't see how you can assert that their "big money maker is their app store" from those numbers. Hardware matters a lot, and furthermore Apple sells services (like AppleCare+) that are specific to hardware and thus even a Linux user might still be interested in.
And without their hardware, their services would evaporate. There is a much tighter link there than with many companies. So they're on the hook for continued R&D and capex on that no matter what, you can't really separate that out, and in turn it's always going to be useful to have more volume to amortize it with.
I think primarily it comes down to corporate DNA, which is powerful. There are plenty of Mac hardware, software and service markets in pro/business/enterprise Apple has neglected or abandoned over the years, including ones making oodles of money, not out of any 4D chess but just because it doesn't fit them as an organization.
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0: https://d18rn0p25nwr6d.cloudfront.net/CIK-0000320193/37f5e9c...
That's just your made up opinion, completely not supported by their financials.
Tim Cook said it himself: Apple is not a hardware company (https://www.businessinsider.com/tim-cook-apple-is-not-a-hard...).
That's not what you said. Their margins on software and hardware are irrelevant to what they, as a company, make most money off on — which was your original claim on which you are wrong and got called out on.
So annoying when people can't just admit they're wrong and instead gaslight people with their changed narrative.
As we saw recently, they decided they are, after all, a hardware company, since they decided not to slash their margins...
In practice, I expect a paid Linux app store to go down about as well as the Microsoft Store has. Especially now, in the age of vibecoding.
I believe you.
> I already buy from Steam.
I believe this even more.