It looks great on youtube at 4k, at least if you are somewhere where they are transmitting it through youtube.
replySupposedly the master stream from FIFA is in HDR, so if the colors are washed out its probably a bad conversion with your TV provider or TV.
replyI do agree its insane to me we're still not at 4K coverage for world major level sporting events.
The TV channel broadcast was 50Hz, 1080p and used image compression. They did not broadcast the master stream directly. That would have cost too much money.
replyIt feels misleading to advertise a 4K OLED as the best viewing experience with such a poor source signal.