I've heard this so many times. That age gating in AUS was started by lobbying from an advertising firm is a gross simplification / distortion of the facts but a good example of how easily misinformation spreads on the internet. People love a conspiracy.

No doubt that it will be good news to gambling advertisers, but the push for age verification was already underway in 2020, well before government recommended an end to gambling advertising (2023).

It's a neat explanation, so an easy sell, but doesn't match the chronology.