Whether you want to or not, that's pretty much where we live now. A default position of "every company is trying to defraud me" is not a bad position to take. As you find out a company is less of a criminal, then you can relax your position, but if you go in relaxed and need to tighten up, you've probably already been screwed out of something.

The "rent" vs "purchase" has never been different than it is now. Yes, purchase is a very deceiving word by design. The thing bringing it to the forefront is that they never were able to rip that physical product sold to you in the way they can with the digital product. That seems to have made people pay attention to the legalese that has always been there.