Plus, it is not the bottom I fear, it's the precedent from letting companies slide down the slope.

Regulation may try to stop it but history has shown some have slid to the point of no return or past a point where people can care enough to build out of.

Prevention is better than retroactively fixing stuff.

Much like the fallacy behind: "The Y2K bug was was a total hoax, you can tell because nothing much happened on 2000-01-01."