It didn't.
Phishing is just a pretext. Google didn't care about Phishing for the first 20 years of Android. Why do they now? Because it serves as argument to close their platform a little more (which is a trend that has been going on for years).
And perhaps because ten and twenty years ago, the sums stolen were small. Now they're in the billions.
The attack in question doesn't use apps on the store, or even any attempt to get them on the store. There are also other attacks, but the one that prompted this change uses social engineering to get people to tap the build number seven times, sideload something and get a keylogger that then picked up their banking details and used them. Several governments raised the issue, Google acted. (The actions are to slow down the tap-seven-times process, so it becomes harder for the scammers to keep their victims fooled until the keylogger is installed, and also to tweak the timings, so the scammers can't outrun the app-banning process.)
If you haven't had your bank account drained, the scammers you met were different ones. (And I'm sorry that you've been scammed.)
(I didn't get scammed, I sometimes am curious on what the scam is so i lead them on a bit)
(They do something about other scams too. There was another thing they published recently, I didn't pay attention since no side effect of that concerned me, something to do with caller ID.)
About Google squeezing profits out of everything, yes but that's a kinda new thing, mostly starting 2023. They did their first mass layoffs ever, then started cutting costs and milking products more. I'm not saying they were better before or something, it's just that it was growth time before. That was also the same time they started talking about locking down Android, and even WEI.
The scam apps are already in there. Please stop repeating google's propaganda.
those people fall for this because for everything poor people do, they need an app that is provided by sleazy vendors and that require tons of permission, and face scan and what not. they were primed so those business could save in operating costs.
that's the problem. won't solve it with slightly less sleazy vendors.