I don't think they can. The infotainment is outsourced to who knows where and those people develop based on specs sent by the manufacturer: as cheap as possible and as fast as possible. Unless you actually spend time understanding what people want, how they want it, if they like it or not, you cannot have a superior product.

I have a newish car (2023 make) with an Android based infotainment system: the built-in maps move so slow, no online updates (I have to use a stick to update them once a year) and so on. Basically they put it there I think out of habit, not that the majority of their customer demand in-car navigation as a must to buy it.

Even if they can do better, will it be better than Carplay in 10 years? Or 20? Will I get free GPS map updates for that long?

Some brands don't even do OTA updates, so you'd have to get your car in for a service if there's a new feature or bug fix in an update you care about. I'd never want to do that for a map fix when I could just use Carplay where Google Maps (or whatever else) has already fixed it.

And even if they do OTA updates, they won't be updating those maps in 10 years, much less 20.

Car Infotainment Systems vs Built-in TV UI/Apps shittiness FIGHT!

It's a real competition, not sure who would take home the gold.

    > I’ve had ~15 cars over the past 25 years

That is a lot of cars! Why so many?