> Congrats on writing a book, big accomplishment!

Thank you!

The point is that you must make sure your product has the “CarPlay” type of features in order to get new customers for whom those features are must-haves.

Beware of spending your time only on adding new “cupholder” style features, which make existing customers slightly happier but don’t attract new customers.

Especially be aware that when you launched your product X years ago, some of today’s “CarPlay”-style features didn’t even exist. Your current customers are not asking for them, because they are mostly happy with your product as it is.

If you only listen to what existing customers are asking for, you might not even realise that these new “CarPlay” features are stopping you from getting certain new customers.