They effectively do have a generative AI plan on top of regular Creative Cloud. Generative credits auto-top-up I think?

But it must be an epic pain for them to maintain when they are really a software company, and AI tools really should be able to do most of their work locally. Affinity has some local model support for example.

I am sure they are going to have to maintain cloud support for those features for a long time, but it's all a much easier sell if you can also run it locally.