The baker is happy and proud with what she could contribute to the worldwide bakers community and has made enough money that she and her family never need to worry again. There is just one problem: By now, she is getting old and none of her kids are interested in bakery or oven tech. She's also getting a steadily growing amount of offers to sell the rights to the brand.

Eventually, she caves and sells the brand and designs to BigOven. They promote her brand front and center and initially also use her design. But over time, BigOven replaces more and more parts with cheaper equivalents while keeping the overall look the same - until eventually, they replace the entire product with a stock design.

The bakers take a while to catch on (during which time BigOven makes a ton of additional money from the brand value) but eventually, the quality decline becomes impossible to ignore. Frustrated posts about corporate greed and enshittification make the rounds on the Italian forums.

"They don't make em like they used to" someone writes...