From their blog about the RTX Spark surface ultra
> purpose-built to develop and run up to 1 trillion-parameter frontier AI models locally
Google may not want it, but Microsoft has a ton of lobbying power, and being primarily an enterprise software and services company, they know local AI is important for their own customers, and will also be important to sustain the PC OEMs that are threatened by a move toward thin client like devices.
You'll be coerced into a subscription to unlock the processing power you already have, and it'll only be usable by official Microsoft, etc implementations.
They get your money, get to control you, and best of all, they don't have to run it themselves in their data centers