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But what were the huge, established companies that had refused to deliver a better product before Google came along?
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Yahoo. They very nearly bought Google too, but refused the initial $1m offer and then bid too low the second time. Kind of hilarious to see how that played out over time.

  Yahoo had two failed attempts to acquire Google; in 1998, Larry Page and Sergey Brin approached Yahoo to sell their nascent search engine for $1 million, but Yahoo declined the offer.[37][38]

  In 2002, when Terry Semel entered into negotiations to purchase Google. Google was reportedly seeking a price of $5 billion. After weeks of negotiation, Yahoo's final offer was $3 billion, a figure that Google's leadership rejected, leading them to terminate the deal.

https://en.wikipedia.org/wiki/Yahoo
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Altavista, Yahoo, AskJeeves, Excite.com, something Rocket. It was a long time ago and I've forgotten the rest.
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