Absolutely agreed. Anyone who's a serious procrastinator sooner or later noticed that pattern of theirs in which they spent immense effort on optimizing the process instead focusing on the outcome they really wish — just don't really believe they can deliver it.

> Something about this idea really resonates with certain personality types.

Like ancient people? Because "new oil" whilst I get what it might imply sounds bad to me. Oil has been superseded in many places so "new oil" is like going backwards still.

Reference: data is the new oil is a term coined in 2006.

We're in 2026. See what I mean.