> "The happy suburbanite cares about convenience and quantity above all else, from what I can tell anyway. They don't really have a varied sense of taste, they just want stuff, and they want easy access to that stuff. They like a "haul" that they do once a month, and buy vehicles that will fit it."

This is not reflective of the Costco shoppers I know and the place Costco fits in their lives.

Bi-Rite and Erewhon or Citarella and Eataly are not Costco competitors.

To understand the appeal of Costco to suburban families, you have to understand their caloric needs. Costco is the best solution if you need to buy 48 eggs and 4 gallons of milk a week along with 8lbs of chicken, 4lbs of turkey, and pounds of broccoli, green beans, spinach, sweet potatoes, onions accompanied with apples, peaches, mangos, avocados, blueberries, strawberries and oranges.

I don’t need “a varied sense of taste” to save money on gas and non-perishables.

I don’t need “a varied sense of taste” to budget and do simple math to determine the membership is worth it.

Babies don’t need “a varied sense of taste” to use diapers purchased from Costco in bulk at a great price.

Do I lack a “varied sense of taste” when I buy ingredients from Costco, like chicken thighs and rice and eggs and olive oil, and cook them at home?

The nice thing about Costco's stuff is that it's typically pretty high quality too.

Honestly I wouldn't say Costco is terribly convenient, other than the limited selection.

As a member, the gas savings pay the annual fee, and I get my staples from Costco every few months. Peanut butter, paper towels, TP, tissues, and sometimes mushrooms and washed greens.

Everything else I'd rather get from my local grocery stores.

Costco stuff is quantity and quality

Agree with you on most angles but with a twist: the suburbanite should be seen not as the adult shopping, but as the children that the suburbanite is most likely shopping for. I’m certainly not going to be picky about the Greek yogurt when half of it will end up uneaten (or on the floor).

Costco is a must if you have teenage boys :)

the lack of choices for similar products is a huge plus for me - speeds up the shopping process considerably, and their curation is pretty good

I’m guessing you don’t have kids. My membership pays for itself just for the savings on string cheese alone. Same for eggs.