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I think average familiy could do better at financing so that they can affort to plan for 1 month or more on groceries. For me, it's not about rich, it's about planning, I must know exactly what I need before I go there. It save time and but stability, I have at least 1 month buffer on common goods shortage.
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46% of Costco shoppers are middle class (earning $40k-$125k) and 33% are upper class and according to market research companies.

Membership is $65.

You don't need an SUV to shop at Costco, it is easy to load the groceries into a sedan.

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I’m not sure you have to be that rich to pay the $300 per year membership to buy food at loss leading prices. The bulk sizing of everything at Costco is overblown anyways. I wish it was bigger
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Membership is only $65 a year and I save more than that on diapers. So it pretty easy to cover the fee.
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I know it's not your point, but the idea that SUVs have more cargo space is a myth. They are large cars with really thick hulls but they do not compete with station wagons, minivans, etc when it comes to cargo space

https://www.consumerreports.org/cars/buying-a-car/measured-c...

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If you think "has an SUV and can buy food in advance" == "rich", then the billionaires truly have scrambled your brain.
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We don't know from which perspective they're speaking. They might live in a dense European city in an apartment without a car and without parking, and with a supermarket 10 minute's walk away.
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I go for the $1.50 hotdogs

(just kidding, but they are the best priced hotdogs anywhere! smart move by Costco even if it loses money on them)

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