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The Satish 2012 study that seems to have started this trend was a small cohort of 22 people split in 6 smaller groups where they also just injected pure CO2 in a small room. There have been several attempts to reproduce, which sometimes found no clear effect, or a significantly smaller effect.

This original study has been used to market these CO2 monitors for years, but the evidence is quite thin and doesn't support a strong effect. It seems likely that there is a small effect, and it has been wildly exaggerated thanks to a small study with N=22.

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So is this all bullshit?
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Lacking a large study, we can't know. Of course the CO2 meter companies benefit if people believe it is true.
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Can it not just be that what happens in stuffy meeting rooms is boring? Opening the windows changes the temperature, the noise levels, perhaps the light levels ≈ adds some novelty, which makes you feel a bit more awake.
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