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I agree 100%. I stopped watching after iPhone 15 event or maybe M2.

Absolutely everything seems scripted including hand movements, shifting of postures, smiles..the whole works.

Now I just wait for the press release and that’s that.

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The scripted talks in front of fancy backgrounds do make it unpalatable, it’s just a fancier version of corporate slideshows. I suppose trillion-dollar companies aren’t as willing to take risks.
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> I suppose trillion-dollar companies aren’t as willing to take risks.

Which to me makes no sense, surely you have some budget for risks if you are a 1T company? I suppose their risks are more moonshots to some degree like the Apple Car but nevertheless, I do miss the old presentations.

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Apple keeps solving the same old problems. Why are we still talking about how well their buttons behave?
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If anything it seems to be getting worse with each iteration for long time. I guess I'm cautiously optimistic they'll get back closer to their roots with some high-level change, but really don't care that much about it these days either...
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