There was a pretty small slice of bloggers like Michael Arrington who really put in a lot of time and created a brand/company that did pretty well off blogging (for a time). But blogging then and now is pretty much a side-gig for a lot of people that doesn't bring in much money. Which is fine. But social media, which has itself contracted, has cut into a lot of that.

I did start a blog in that time period and this is the first time I've ever heard of this. (Admittedly, I wasn't trying to directly make a living off of it.)