yeah, the answer lies exactly there.

the monetization is what killed blogs. great blogs still exist, but they’re almost entirely people writing about whatever their passion is, because they’re passionate. it’s as old as time, my dad uses the term “sellouts” when he’s contrasting terrible bands with good bands from his era. skateboarders call them kooks. same thing only with blogs, sellouts.

find the people who are writing blogs out of passion, not the idiot bloggers writing seo spam.