The articles does say
reply> The blog-as-a-business model, involving publishing, ranking, monetizing clicks, and repeating the cycle, is dead. Not dying but dead
It is about a particular type of directly profit making blog business model:
> The recipe was pretty straightforward: publish helpful content, rank it on Google, and monetize that traffic with affiliate marketing and ads.
Understood, I think the ironic part is the adamenfroy.com site appears to have pivoted from "make money with the blog-as-business model" to "scale your business with AI" (whatever that means), i.e. chasing the latest buzzword.
replyAll of these "paid short courses so you can make tons of passive income", which were a sizable number of the blogs on this article's list, are invariably pyramid/grifter scams, whether it's Trump University, "learn Amazon drop shipping", "real estate investing", yada yada. The course proprietor makes a lost more money than any of their clients ever do.