The vast majority of consumers don't care or think about this at all. It's a loud and tiny minority who imagine this great injustice will lead to some groundswell of rallied consumer support if they just write more blog posts about it.

In reality, if people get continual access to a digital game, the hypothetical case where they might lose access to it isn't all that troubling. And even if the license was specifically a year-term rental or something, most people wouldn't flinch because they go on with their lives after finishing a game.

It's also so convenient to ignore all the reasons the current system is the way it is.

1. Digital goods are just bits and free to copy and distribute online. Publishers use DRM because piracy is otherwise prevent, and they have a right to protect their IP.

2. Publishers can distribute the content that they develop however they see fit. Gamers who didn't make the game aren't owed something by right. Don't purchase the game if the license terms aren't amenable to you. It's a game, not a vital good.

3. Disk drives are a pointless pain-in-the-ass to manufacture if most people don't want them anyway.