We entered this era a long time ago, where psychological insight and computational or chemical power can combine to override people's ability to make free choices. But I'm still not sure there is a widely shared philosophical or ideological framework that has fully digested and responded to these new realities yet.
aside: recreational gambling should require a federal ID with losses tracked online, and if you're down more than 10% of last year's after-tax income you're cut off for the rest of the year, but I assume the Canadian and especially US constitutions rules against doing good things federally make that impossible.