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I'm saying the paper itself wasn't a bombshell or even that noteworthy. The reason it got PR and continues to come up was because the authors manufactured this self-inflicted drama around it, not because it was leaking secret revelations that harmed the company.
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Never underestimate the power of a catchy title that resonates with the intuitions and preconceptions of people who will never read the paper.

Cf. https://machinelearning.apple.com/research/illusion-of-think...

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Timnit got popular because she was part of Woke 1.
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