Setting temperature manually by dial doesn't make sense anymore either- most cars have too many things to change and an expanding menu is great. There's hot cold, faster fan lower fan, feet vs head-height (we're already looking at more than three separate controls). Now there's seat heating and cooling (with varying power), steering wheel, defrost, controls of vent direction, etc.
I'll admit the touchscreen might be daunting if it's a rental but it takes like one week to get everything mapped out mentally (and going back to physical controls on rentals sucks).
It has already started asking for physical buttons for key functions to give manufacturers the top safety rating, and it's working. Buttons are coming back.