He was very visible, giving interviews to the mainstream press and presenting games on stage at E3 as early as 2010. I'd also argue that while he wasn't the top dog of all things Xbox from 2009 to 2013, Head of Microsoft Studios is still a pretty big deal and arguably the quality of games matters more than the hardware. Also keep in mind that he rolled back a lot of the - from the perspective of the core gaming audience - disastrous Xbox One launch (TV focus, Kinect bundle) after taking over. There's an argument to be made that Xbox the console wouldn't have survived this long without him. That said, he caught a lot more flak in recent years and IMHO deservedly so.

That was a side effect from ABK acquisition, they bought studios that traditionally were cross platform, the year long acquisition discussion always promised not to touch them in that regard.

So you end up with this schizophrenic way that XBox became more of a publisher than a console brand, with a leadership used to cross platform (Sarah Bond), thus ‘everything’s an Xbox’ pivot for the "curve must always go up".

Concerns about competition regulators stopping the acquisition? so they said for next x years we guarantee won't be exclusive?