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The kind of person that actually cancels gamepass within a month is the kind of person to actually trade in the game. And with an efficient trading market they'd get more than a few bucks so early on.
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Not necessarily. I was never the type to trade in physical games, but recently for Forza 6 I could either pay $99AUD to "own" the game, or buy one month of the PC game pass for $15AUD. An obvious choice.

The friend I played the game with did the same. Honestly, if they didn't include Forza 6 in Game Pass we both would've purchased it full price.

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True, they set themselves up for "the only people who subscribe are those who use/abuse the subscription" - which is a recipe for failure.
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by that logic then every subscription is a dud since they could just use heavily in few months and cancel for the rest of the year

but that's not happen in reality, people forgot to cancel

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I see what you mean, but I think gamers on a budget will cancel. Other gamers would've paid full price for 12 games and instead paid $15 each for 12 games.
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Not budget constrained gamers, which there are a lot of.
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