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I wonder if this is an alternative (and better) revenue stream vs ads for search engines: Offer a competing web search for LLMs as an alternative to Google, and charge enterprises and LLM providers for it.

I know Brave do this already. Not sure about DDG (I wonder if their agreement with Bing would allow it?)

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Kagi assistant IMO does a great job giving relevant material to the LLM. It's a pretty neat way for a search engine to charge a premium, to offer a good model on top of their results.
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Building a good search engine is expensive. Perhaps not as expensive as AI build out.

Market share is currently Google (91%), Bing (4%), Yandex (<2%), Baidu (<1%), Brave (<1%)

Google can and do already monetize automated search from AI models.

Heck, if they wanted to, Google could turn off search and make you go through their AI model to get information.

Imagine that. That's how powerful they are.

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If they did I wouldn't have had to go to DDG. It's not like it's a big jump over what used to be. I left claw-marks in Google Search, if they drove me off they're in trouble, because I didn't want to accept reality for quite some time.
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Which race? As an information-providing "oracle" type model, maybe.

For practical agentic tasks? Not even close. Gemini is blatantly incompetent at tool use in an agentic harness. Even their own.

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