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Timely releases of existing IP. Halo, Fallout, Elder Scrolls, etc, all spend way too long in the oven considering how much studio talent Microsoft has. For example, instead of making Avowed and Outer Worlds, Microsoft should have had Obsidian make the next Elder Scrolls and Fallout games while Bethesda worked on Starfield.

The fact that Microsoft has a studio making Fallout knockoffs while they own the Fallout IP is insane.

Put more effort into having pot sweeteners that get you off competing platforms and onto theirs. As it stands there’s no reason not to buy Microsoft’s games on PlayStation, PC, or Switch where Sony presumably captures 30% of the sale price.

The Xbox Ally hardware is way too late and way too niche. It should have had the operational friendliness of the Nintendo Switch, come out 5 years ago, and been first party hardware instead of a co-branded item.

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1) success

2) ...

3) profit!

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Doing the opposite of what they have been doing.
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So in other words, no one actually knows besides making pithy statements like this.
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Why, has what they have been doing, working so well for them?
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