I agree, that approach to game development is soulless. I don't really play any new video games anymore. In the rare instance I do play games, it's something from 15+ years ago. The games were designed to be played, beaten, and that was it. It wasn't an effort to keep you locked in forever. It became that. Then it became a soulless effort to keep you locked in forever.

Unfortunately, soul doesn't matter. The quarterly statement does.