Personally I'm not interested in owning a luxury watch, I like the Garmin ones.
If battery life is important there are other much better options.
... and for reasons of money laundering and tax evasion, similar to artwork but even better suited. No customs official anywhere will flag and interrogate you about the watch on your wrist, the younger ones probably won't even know if you're having a watch worth six figures on your wrist or some cheap knockoff.
The price of the most expensive Garmin a quick internet search gave me is $3,100; the most expensive G-SHOCK €8,800 ⇒ IMHO, G-SHOCK definitely is a luxury brand.
Apple Watches, relative to those, are cheap at €999 max.
They're more like VW. A range of products low to high, but more expensive than domestics.
Luxury cars, luxury products are typically hand made, extremely niche. Apple is certainly not niche market.
Well, maybe exactly ONE thing
https://www.theverge.com/2023/10/2/23900158/apple-watch-edit...
Truly high-end luxury watches are priced in many multiples of 100,000 $ and are all mechanical.
I will never be able to afford any of them.
For example, this (pre-owned, good condition):
https://www.chrono24.com/patekphilippe/platinum-perpetual-ca...