In fact they are converting 100% of it, they are just also collecting and moving additional heat in the process.
The 0.1% mentioned might be the light that the project produces.
The same way every diesel engine is just oil stove with side effect of rotary motion. If the engine was in the back of the car you could totally put a pot on it and braise something.
What you may be thinking of is efficiency when the output is intended to be something other than heat. In those cases, efficiency is lost because a significant proportion of the input energy is converted to heat.
But if heat output is what you’re interested in, I’m happy to report that 100% is a perfectly achievable, in fact hard to avoid, number!