I think it's more than publicity. Anyone can stand as a candidate, and anyone can vote for them. Money and connections and establishment and everything else don't matter, all candidates are equal on that stage. It's both weird and to be admired.

Nigel Farage has decided to counter a scandal by throwing himself upon his constituents for judgement, the obviously establishment parties have backed off to allow Binface to run against him in a ~1v1, and you think Binface is more anti establishment than Farage?