Hmm, the danger there is that one is putting a lot of one's eggs into a fickle basket. In the early days of Facebook we had a page with 20k+ followers, and we got a lot of engagement there, people followed us to be informed of when we published anything new. Then one day Facebook introduced 'boosting,' and overnight our posts were hidden from all but a fraction of our audience. Paying to boost each post would convert them into ads, which is not how we wanted to reach our readers. Our site traffic plummeted. I would have happily just paid FB a flat rate to retain access to our audience, but that option was not on offer.

I was already a proponent of the "own your platform" philosophy[1] (aka "Don’t build your castle in other people’s kingdoms"[2]), but that misguided reliance on Facebook really cemented it. It's nigh impossible to own everything we rely on, but I'm reluctant to give any company that much power over my project again.

[1] https://www.chuck.is/platform/

[2] https://howtomarketagame.com/2021/11/01/dont-build-your-cast...