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> cannot imagine a personal computing usage which can justify a 10k machine

For me, the privacy pitch wins. I have a friend visiting, however, who spends like $2,400 with Anthropic every year. That's a solid ROI even if the thing becomes obsolete after a couple years. (I'm still on my 2020 MacBook Pro. I love it and will be sad when I have to replace it.)

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In addition to privacy I’d like to be able to burn as many tokens as the hardware will let me 24/7 without getting a surprise bill at the end of the month. I don’t care if it is slower that the cloud, I’m not in a hurry.
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> That's a solid ROI even if the thing becomes obsolete after a couple years.

How can that be a solid return on investment? There's no model you can run locally to have frontier model level performance. Also who spends 2.4k yearly for personal AI usage, like what's the usecase? If your friend is spending that money for his business then it's not personal computing.

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That's the $200/mo subscription -- not uncommon :)

I do the $100/mo for myself, then about ~$200/mo for startup.

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Do you use it for work? I can’t imagine paying this myself for personal use. I just don’t see the benefits vs. the free models available to me.
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> There's no model you can run locally to have frontier model level performance

I'm betting he doesn't need a frontier model. Sonnet, today, is likely good for 80% of his tasks, which largely involve repretitive, tedious work.

> Also who spends 2.4k yearly for personal AI usage, like what's the usecase? If your friend is spending that money for his business then it's not personal computing

Combination of business and personal.

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People with money and things to do. People spend $100+ a month on coffee without even blinking.
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Apple does like to market their hardware for education and small business customers, though.

I think "buy this $10,000 box and to easily grant every Macbook Neo on your team safe, private, free AI" could be a real winner.

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Apple is a premium brand with high brand loyalty. Do you not think even 1 billionaire would want something like that? Even to just say that they bought it. Apple could sell things at a price point much more than $10k.
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There's only so many billionaires and at Apple's scale you would not offer such a product for public sale even if you do custom builds for the rich and famous.

Apple makes product lines with assembly lines, its not a hand fab or custom build type of place.

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At the end of the day, it’s just an Apple computer, not a Ferrari or an Aston Martin. I hardly think an Apple computer can be considered as a luxury item, unless they release it as a limited edition
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