In the olden days, those people wrote for things we called ‘magazines’. Without infinite free content at people’s fingertips, actually paying for curated content will likely make a comeback.
Magazines primarily make money through advertising.
Even that “curated” content is often the result of a company’s PR professionals sending free gear for review and possibly wining and dining the writers.
In fact they were, and perhaps even still are, however regulators have simply stopped enforcing consumer protection laws in the past 20 years. Neo-liberalism reigns supreme and Ronald Regan became the king of Europe.
If it's really that good, you'll pay for it with the money you saved in advertising. You're paying for the ads, don't forget. Plenty of people used to pay for things like woodworking classes, back when there was money. Doing a woodworking class in person at a woodworking shop will teach you much better than youtube.