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Its like we don't already show faces in fMRI experiments because we know that it will often activate the fusiform face area. Its just light years away from anything dangerous, that I am compelled, as a neuroscientist, to try to shake some sense into people. This is HN, but it feels like twitter on some topics.
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This just strikes me as the false dichotomy that there are two option; complete freedom of choice, and complete mind control that you are physically incapable of resisting. That as long as you are not physically incapable of, say turning off a video, that there is no problem. Just because you can stop using crack doesn't mean it isn't dangerously addictive. Just because you can say no to someone holding a gun to your head does not mean it isn't incredibly coercive.

Also this seems to ignore that people can be influenced or manipulated without being consciously aware of it. Like the people that say that marketing doesn’t work on them, failing to see that every interaction with the products and services they buy and use are curated in some way to influence and manipulate them.

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I'm not certain I took that dichotomy as a premise, but regardless I agree there is a middle ground of many patches occupied by real events characterized by mixtures of intentionality and submission. That's the easy part. What I think is the harder question posed by my original parent is when is it worth wielding the state at the issue.

For example, I'm in theory opposed to the prohibition on crack cocaine, despite its strong consistent effect on personal agency, because of two things: basic moral principles (my body my choice), and the massive (hopefully unintended) side effects of prohibition. Namely, mass incarceration, black markets, decreased drug quality, gang violence, exhaustion of policing resources, the public perception of systemic racism, and tax losses. My guess is the downsides of a hypothetical ban on algorithmically optimized advertisements would be of a very different kind but similar quantity. And again, the other issue is basic moral principles. I'm not comfortable with bracketing free expression with numerous exceptions, rate-limits, inspectors, or whatever apparatchiks would be employed to enforce such a restriction.

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