The overwhelming majority of local businesses around me don't have websites, just a FB page. If you want to look at upcoming events, specials, restaurant menus, etc. you either have to hope FB doesn't throw up the "you need an acct to see this page" blocker, or sign up.

Hey nice to hear somebody taking about social feature of a social network when so much of this is about profiling people through infinite scrolling content from strangers.

It'd be hilarious to see the EU demand interop on features like Events, Groups, Marketplace.