What Bluesky and AT Proto in general do is make it easy for people to either get a domain (a *.bsky.social subdomain) or use their own as their handle.
And AT Proto also lets you change your domain while preserving your identity, since the actual identity is a DID.
That makes it very easy to move your data and your handle around and not lose followers. If you change your RSS server's domain name, your subscribers don't come with you.