Oh, but you can PoW every page.

Your typical end user doesn't switch IPs that often, so it's fine to Anubis them again when they do. A scraper, on the other hand, has a tradeoff to make between rotating ips often (requiring a challenge on every request) or keeping only a few IPs (making cross-request identification much more valuable and reliable).

Anubis's default 1-week token lifetime may not be nearly enough to dissuade enough scraper networks to make a difference, particularly with the default weight->difficulty level hierarchy, but that's for individual site admins to determine.

We can all argue based on how we envision "ideal" scraper networks being run and whether the web-PoW concept would stand up to that. However, what matters at present is that anubis helps many sites cope with misbehaving bot scrapers written by the script kiddies you mention, who don't care if the internet burns as long as they finish their scrape 1 hour faster. If anubis motivates them to devote a few brain cells to make their scrapers smarter, they may also fix the scrapers to not take down the sites they're scraping.