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18x18 is 324m^2
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Whoops, I overcooked my last minute edits while almost asleep. Yeah, I'm was off by 18x there.
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To give an easy visualization for most people (average Americans, really, because most other people in the world already know what a meter looks like), imagine that the average doorknob is about 1m above the floor, so imagine basically the bottom part of a typical interior door is about 1m sq. Now, make a square out of 18 of those pieces wide by 18 pieces high.
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I feel "about a 8 floor building" would be a good ROM :)
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Americans will measure with anything but the metric system.
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And if they do, they will call it things like "square doorknob".
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Except for those few of us who grew up interested in science, because science pretty much world-wide (even in the USA) uses metric for pretty near everything. I've used metric for my entire life, and been ridiculed for it that entire time by all the same morons that think any interest in science makes you a "nerd" even if you also happen to play and enjoy sports (despite almost the entire rest of the world standardizing on metric long ago), and despite the fact that most folks in the USA are already using metric themselves every single day. Yet somehow metric is "too hard to learn, waaah!" (It's based on tens, just like our money. Too complicated? Gimme a break!) Hell, our sugary fizzy drinks even all come in 1 and 2 liter bottles, FFS!
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For Americans: this is roughly 3500 sqft.
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So very roughly a 300kW spotlight pointed at a relatively small area (wild guess at around 1km^2, anyone done the maths?)

Edit: A 5km diameter spot illuminated from 600km altitude.

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Every colleagues watch face.
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A gigantic source of light in the sky that lights up a part of the Earth and is too bright to look at is... the sun. I think we're all used to the sun.
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I personally am _not_ used to seeing the sun after sunset and before sunrise.
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Neither is nature, this sounds like an environmental disaster waiting to happen
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considering plants grow just fine with grow lights, they don't really care. same with co2, they LOVE CO2
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Nature is more than just plants.
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> they LOVE CO2

Plants can absorb some more CO2 and it improves their growth slightly but saying they LOVE CO2 is an exaggeration.

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They turn it into sugar, what's not to love?
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Solar panels aren't nature. Shining lights on solar panels is not going to be an environmental disaster.
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everyone’s seen ads before, mind if I put a giant ad in the sky for everyone to look at?
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Don't give these ghouls ideas.
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The idea of putting a PepsiCo or Coca-Cola ad on the moon dates backs to the 60's, when we first went there.
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