And a satellite isn't going to provide "hours" of extra light unless it's a very much higher orbit than current proposals. At 600 km altitude, you're talking 20-30 minutes even with an unbounded number of satellites (and 10-15 minutes when you've only got a few satellites). Same reason as sunset itself happens: Earth just gets in the way.
If this is somehow an actual problem, it is far more solvable with tethered blimps or drones, battery pack in a container on a truck, a spool of wire, and light banks as big as you want. AND that isn't subject to clouds (but would be subject to high winds, which would also be more likely to cancel/postpone the event than clouds).
Meanwhile, they go beyond the already massive disturbance of existing terrestrial lighting and overwhelmingly screw up the biologically critical light signals used by every plant, insect, animal, and human in the zone, and do it at multi-kilometer scale.
Edit: Even if the revenue potential is actually huge, it is no justification. For any intelligent person, the actual sponsorship message will be "Tonight's lighting brought to you by [Insert_Company_From_Which_I_Will_Never_Buy_Anything_Again]
This level of stupidity is beyond evil — the kind of lunacy to make a good argument that humans should not exist.
I saw a presentation by one of the founders where he talked about several use cases where the benefit is just phenomenal.
They don't fool me for a second, however. The end goal of this is to build a weapon that can fry people/places on demand (but only the bad guys, of course).
The military application would just be illumination.
I'm sure that's attainable with a few hundred sats.
Can someone do the math?
Are bullets better than knives?
Each thing has its own place.
Like this, for example.